Fuzzy Multi Criteria Decision Making Model for Agritourism Location Selection: A Case Study in Vietnam

Agritourism is an increasing new trend in the global tourism industry. Vietnam has a long tradition of agricultural production combined with diverse natural resources stretching from north to south, bringing advantages development agritourism. The study aims choose most appropriate agritourism location for long-term investment. A hybrid fuzzy multi-criteria decision model (FMCDM) proposed find optimal based on eco-nomic, social, and environmental factors. In first stage, analytic hierarchy process (FAHP) used estimate relative criteria rating through evaluation process. second technique order preference using similarities ideal solution (FTOPSIS) applied rank potential alternative locations. Finally, best tourist site investment Can Tho (A8), which maximizes enhances local benefits. Future research can also be support similar site-selection processes other regions or could types tourism.